PMW 100
Powerlist 2023
The search for the most influential people in performance marketing
Welcome to the PMW 100 Powerlist
Words: Robin Langford
Design: Lucy Shelley, Jide Eguakun and Robin Langford
The PMW 100 Powerlist names the top 100 performance marketing professionals that have made the biggest positive changes for the industry over the past year – as nominated by their peers.
The type of qualities considered for inclusion in the PMW 100 Powerlist were:
- Innovation that drove the marketing industry forward;
- Thought leadership that changed mindsets;
- Achieving world-class results for brands or clients that set a gold standard for the industry; and
- Overcoming obstacles to defy expectations.
This list is made up of people who work in the UK performance marketing industry, but there can be an international element to their role, as long as a significant portion of their work involves the UK market.
Over 250 people were put forward for the list this year and it was a monumental task choosing the final 100. The PMW editorial team assembled a panel of external judges from senior roles working at an industry level. Their feedback was crucial to help determine the finished list and we thank each of them for their support:
- Townsend Feehan: Chief Executive Officer, IAB Europe
- Scott Guthrie: Director General, Influencer Marketing Trade Body
- Paul Stringer: Managing Editor Research and Advisory, WARC
- Jane Ostler: EVP, Global Thought Leadership, Kantar
- Ed Gemmell: Group Corporate Affairs Director, Kantar
The list is intended to be a celebration of the vast and diverse talent that exists in the performance marketing industry, either at a dashboard level driving leads, clicks and sales, at a strategic level leading teams to success or at an industry-wide level changing minds and best practice.
If you feel we have missed out including some key industry luminaries, let us know below and register your interest for the PMW 100 Powerlist 2024, launching next Spring.
Many congratulations to our successful nominees. Read on for the results as they are published over the next seven days.
PMW 100 Powerlist
1-20
21-40
41-60
61-80
81-100
Elaine Wan
Head of Affiliates and Partnerships
Sophie Van der Veken
Affiliates, Partnerships and Influencers Manager
Tails.com
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